2 minTIKTOK: NEW TREND OF THE MOMENTNowadays there are many social networks available and the world of the community is constantly evolving, so here comes TikTok, the latest...
2 minCOMPANY STORYTELLING: WHAT IS IT?Literally storytelling means telling a story. For some time now, companies have understood the importance of corporate storytelling,...
2 minHOW TO SUCCESSFULLY ACQUIRE NEW CUSTOMERS ONLINE AND OFFLINETo keep his business alive, every entrepreneur must reinvent himself every day, always looking for new customers. There are various...
2 minFOCUSED MARKETING: WHY DOES IT WORK?What exactly is focused marketing? Let's start by saying that focused marketing focuses solely on the customer, therefore on the only...
2 minINSTAGRAM ALGORITHM: NEWS FOR 2021If you work in SEO or social media you will know how important algorithms are, as they allow you to determine who views your content...
4 minINSTAGRAM MARKETING: STRATEGIES FOR SUCCESSIn 2021 everyone talks about Instagram incessantly, without a doubt it can be considered the fashion of the moment. But what is...
2 minHASHTAGS: HOW TO USE THEM IN A STRATEGIC WAYWe are in 2021, we live in a completely digital world and we all know what hashtags are and their importance on the web today. In this...
3 minTHE IMPORTANCE OF LANDING PAGES FOR YOUR BUSINESSThe literal definition of a landing page is 'landing page'. A landing page is a specifically structured web page that the visitor reaches...
3 minTHE IMPORTANCE OF HAVING A MARKETING CONSULTANTNowadays, advertising through the web is so important for a company. In order for companies to always have optimal results, it is...
3 minTHE BUYER PERSONAS CONCEPT IN MARKETINGVery often you have certainly heard about the Buyer figure in marketing. In order to understand who the ideal customers are, companies...
4 minFROM DIGITAL TO THE CASHBACK: DOES IT REALLY WORK?This 2020 has brought with it many changes, we have been overwhelmed by a powerful pandemic that has changed our customs and habits. A...
3 minDIRECT MARKETING: WHAT IS IT, AND HOW DOES IT WORK?Direct marketing is a form of marketing that favors the one to one relationship because it is aimed at a single user or at more than one...
2 minHOW TO PLAN A NEWSLETTERLet's start with the definition of newsletters. What are we talking about? Wikipedia explains that: ’’ A newsletter is a periodic...
2 minHOW TO PROMOTE YOUR BUSINESS WITH LINKEDIN STORIESStories on LinkedIn are a new feature and have been designed for professional and business 'connections'. Find out in this article how to...
2 minSOCIAL MEDIA TRENDS 2021We know that social media trends change every year. Thanks to marketing experts from all over the world we can announce the forecasts...
3 minWHATSAPP BUSINESS: WHAT IT IS FOR AND HOW TO CONFIGURE ITWhatsApp business is very similar to the WhatsApp messaging we all know, but it has some additional features that are useful for...
3 minTIPS FOR SMALL BUSINESSESSmall businesses can obtain important benefits from an adequate web marketing strategy and even with small budgets, great results can be...
5 minHOW TO REALIZE A WEBSITE?Have you decided to create your own website but you don't know where to start? Here is the article that can help you! There are various...
2 minANALYTICS: IF YOU CANNOT MEASURE IT, YOU CANNOT IMPROVE ITWhat is Google Analytics? It is a totally free service that Google makes available to its users to monitor website traffic. Analytics, in...
3 minFACEBOOK ADS: THE MOST IMPORTANT TOOL FOR YOUR MARKETING STRATEGYLet's start with a fundamental premise. We are in 2020 and Facebook is really important as a digital advertising platform. Do you know...
2 minCONTENT MARKETING: TARGET, RESEARCH, ANALYSIS, CONTENTWhen we talk about content marketing, we are talking about one of the many tools of digital marketing. What is digital marketing? It is...
2 minBRAND AWARENESS: HOW CAN THEY CHOOSE YOU IF THEY DON'T KNOW YOU?What is Brand Awareness? Brand awareness is the degree of awareness of a brand by consumers; it also indicates the ability to remember it...
2 minGOOGLE TREND: HOW TO MAKE THE MOST OF ITThis is a free tool for discovering Google search trends. Its purpose is to allow the public to identify how the need for the average...
2 minE-COMMERCE: THE IMPORTANCE TO START AN ONLINE BUSINESSNowadays we often hear about E-Commerce. But what are they really? It is an electronic commerce, where transactions take place between...
2 minALGORITHM EDGERANK: ONE OF THE MOST IMPORTANT ALGORITHMS IN MARKETINGEdgerank is the algorithm developed by Facebook programmers, born in 2010, which determines on the basis of various personal choices what...
1 minGROUPS & COMMUNITY: THE ''FREE'' ADVERTISING OPTIONFacebook always offers new features for users and many times they are free. Groups, for example, can expand placements because...
3 minKEYWORD LSI: HOW TO USE THEM TO POSITION YOUR BRAND ON GOOGLEWhen we talk about LSI we are talking about Latent Semantic Indexing, that is, indexing of data and contents. If you don't know what this...
2 minTHE REPUTATION MARKETINGHave you ever heard of the reputation of marketing? In fact, the reputation of the writer or speaker in marketing is a key factor. Years...
2 minWEBSITE TRAFFIC: HOW TO INCREASE IT?Generating website traffic is the most important aspect of your digital business. Having a website and not having people visit it is...
2 minSEO: SEARCH ENGINE OPTIMISATIONSEO is the English acronym for Search Engine Optimization and defines the optimizations of a website that serve to improve the ranking in...
2 minTARGET AUDIENCE: HOW TO ADVERTISE YOUR PRODUCTS TO INTERESTED PEOPLEThe term target audience means audience segment. It is therefore an audience made up of individuals with characteristics, needs and needs...
2 minINSTAGRAM & FACEBOOK SHOPWe've been talking about it for a long time and finally here it comes ... Mark Zuckerberg inaugurates the era of social media e-commerce...
2 minREVIEWS: WHAT DO YOU NEED TO KNOWIn 2021 we are almost 100% of the population who read reviews before trying a new service or business. Have you ever wondered why reviews...
2 minGOOGLE MY BUSINESS: WHAT IS AND HOW CAN HELP YOUR BUSINESSAny company that wants to be present on the online market such as Google, various search engines or Google Maps refers to Google My...
3 minSOCIAL MEDIA MARKETING: WHY IS IT SO IMPORTANT?Let's start with the definition of social media marketing. Social media marketing is a set of powerful and multipurpose strategies,...
2 minFUNNELS: HOW DOES IT WORKS?We often hear about funnel marketing. Funnel literally means funnel and was introduced in 1910 by John Dewey. The marketing funnel is a...
2 minEMAIL MARKETING: HOW TO REACH CUSTOMERS FOR FREEEmail is often used by companies to stay in touch with their audience, promoting offers, events and activities related to their brand or...