TIKTOK: NEW TREND OF THE MOMENT
Nowadays there are many social networks available and the world of the community is constantly evolving, so here comes TikTok, the latest...
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- 2 min
COMPANY STORYTELLING: WHAT IS IT?
Literally storytelling means telling a story. For some time now, companies have understood the importance of corporate storytelling,...
- 2 min
HOW TO SUCCESSFULLY ACQUIRE NEW CUSTOMERS ONLINE AND OFFLINE
To keep his business alive, every entrepreneur must reinvent himself every day, always looking for new customers. There are various...
- 2 min
FOCUSED MARKETING: WHY DOES IT WORK?
What exactly is focused marketing? Let's start by saying that focused marketing focuses solely on the customer, therefore on the only...
- 2 min
INSTAGRAM ALGORITHM: NEWS FOR 2021
If you work in SEO or social media you will know how important algorithms are, as they allow you to determine who views your content...
- 4 min
INSTAGRAM MARKETING: STRATEGIES FOR SUCCESS
In 2021 everyone talks about Instagram incessantly, without a doubt it can be considered the fashion of the moment. But what is...
- 2 min
HASHTAGS: HOW TO USE THEM IN A STRATEGIC WAY
We are in 2021, we live in a completely digital world and we all know what hashtags are and their importance on the web today. In this...
- 3 min
THE IMPORTANCE OF LANDING PAGES FOR YOUR BUSINESS
The literal definition of a landing page is 'landing page'. A landing page is a specifically structured web page that the visitor reaches...
- 3 min
THE IMPORTANCE OF HAVING A MARKETING CONSULTANT
Nowadays, advertising through the web is so important for a company. In order for companies to always have optimal results, it is...
- 3 min
THE BUYER PERSONAS CONCEPT IN MARKETING
Very often you have certainly heard about the Buyer figure in marketing. In order to understand who the ideal customers are, companies...
- 4 min
FROM DIGITAL TO THE CASHBACK: DOES IT REALLY WORK?
This 2020 has brought with it many changes, we have been overwhelmed by a powerful pandemic that has changed our customs and habits. A...
- 3 min
DIRECT MARKETING: WHAT IS IT, AND HOW DOES IT WORK?
Direct marketing is a form of marketing that favors the one to one relationship because it is aimed at a single user or at more than one...
- 2 min
HOW TO PLAN A NEWSLETTER
Let's start with the definition of newsletters. What are we talking about? Wikipedia explains that: ’’ A newsletter is a periodic...
- 2 min
HOW TO PROMOTE YOUR BUSINESS WITH LINKEDIN STORIES
Stories on LinkedIn are a new feature and have been designed for professional and business 'connections'. Find out in this article how to...
- 2 min
SOCIAL MEDIA TRENDS 2021
We know that social media trends change every year. Thanks to marketing experts from all over the world we can announce the forecasts...
- 3 min
WHATSAPP BUSINESS: WHAT IT IS FOR AND HOW TO CONFIGURE IT
WhatsApp business is very similar to the WhatsApp messaging we all know, but it has some additional features that are useful for...
- 3 min
TIPS FOR SMALL BUSINESSES
Small businesses can obtain important benefits from an adequate web marketing strategy and even with small budgets, great results can be...
- 5 min
HOW TO REALIZE A WEBSITE?
Have you decided to create your own website but you don't know where to start? Here is the article that can help you! There are various...
- 2 min
ANALYTICS: IF YOU CANNOT MEASURE IT, YOU CANNOT IMPROVE IT
What is Google Analytics? It is a totally free service that Google makes available to its users to monitor website traffic. Analytics, in...
- 3 min
FACEBOOK ADS: THE MOST IMPORTANT TOOL FOR YOUR MARKETING STRATEGY
Let's start with a fundamental premise. We are in 2020 and Facebook is really important as a digital advertising platform. Do you know...
- 2 min
CONTENT MARKETING: TARGET, RESEARCH, ANALYSIS, CONTENT
When we talk about content marketing, we are talking about one of the many tools of digital marketing. What is digital marketing? It is...
- 2 min
BRAND AWARENESS: HOW CAN THEY CHOOSE YOU IF THEY DON'T KNOW YOU?
What is Brand Awareness? Brand awareness is the degree of awareness of a brand by consumers; it also indicates the ability to remember it...
- 2 min
GOOGLE TREND: HOW TO MAKE THE MOST OF IT
This is a free tool for discovering Google search trends. Its purpose is to allow the public to identify how the need for the average...
- 2 min
E-COMMERCE: THE IMPORTANCE TO START AN ONLINE BUSINESS
Nowadays we often hear about E-Commerce. But what are they really? It is an electronic commerce, where transactions take place between...
- 2 min
ALGORITHM EDGERANK: ONE OF THE MOST IMPORTANT ALGORITHMS IN MARKETING
Edgerank is the algorithm developed by Facebook programmers, born in 2010, which determines on the basis of various personal choices what...
- 1 min
GROUPS & COMMUNITY: THE ''FREE'' ADVERTISING OPTION
Facebook always offers new features for users and many times they are free. Groups, for example, can expand placements because...
- 3 min
KEYWORD LSI: HOW TO USE THEM TO POSITION YOUR BRAND ON GOOGLE
When we talk about LSI we are talking about Latent Semantic Indexing, that is, indexing of data and contents. If you don't know what this...
- 2 min
THE REPUTATION MARKETING
Have you ever heard of the reputation of marketing? In fact, the reputation of the writer or speaker in marketing is a key factor. Years...
- 2 min
WEBSITE TRAFFIC: HOW TO INCREASE IT?
Generating website traffic is the most important aspect of your digital business. Having a website and not having people visit it is...
- 2 min
SEO: SEARCH ENGINE OPTIMISATION
SEO is the English acronym for Search Engine Optimization and defines the optimizations of a website that serve to improve the ranking in...
- 2 min
TARGET AUDIENCE: HOW TO ADVERTISE YOUR PRODUCTS TO INTERESTED PEOPLE
The term target audience means audience segment. It is therefore an audience made up of individuals with characteristics, needs and needs...
- 2 min
INSTAGRAM & FACEBOOK SHOP
We've been talking about it for a long time and finally here it comes ... Mark Zuckerberg inaugurates the era of social media e-commerce...
- 2 min
REVIEWS: WHAT DO YOU NEED TO KNOW
In 2021 we are almost 100% of the population who read reviews before trying a new service or business. Have you ever wondered why reviews...
- 2 min
GOOGLE MY BUSINESS: WHAT IS AND HOW CAN HELP YOUR BUSINESS
Any company that wants to be present on the online market such as Google, various search engines or Google Maps refers to Google My...
- 3 min
SOCIAL MEDIA MARKETING: WHY IS IT SO IMPORTANT?
Let's start with the definition of social media marketing. Social media marketing is a set of powerful and multipurpose strategies,...
- 2 min
FUNNELS: HOW DOES IT WORKS?
We often hear about funnel marketing. Funnel literally means funnel and was introduced in 1910 by John Dewey. The marketing funnel is a...
- 2 min
EMAIL MARKETING: HOW TO REACH CUSTOMERS FOR FREE
Email is often used by companies to stay in touch with their audience, promoting offers, events and activities related to their brand or...