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    TIKTOK: NEW TREND OF THE MOMENT
    • 2 min

    TIKTOK: NEW TREND OF THE MOMENT

    Nowadays there are many social networks available and the world of the community is constantly evolving, so here comes TikTok, the latest...
    COMPANY STORYTELLING: WHAT IS IT?
    • 2 min

    COMPANY STORYTELLING: WHAT IS IT?

    Literally storytelling means telling a story. For some time now, companies have understood the importance of corporate storytelling,...
    HOW TO SUCCESSFULLY ACQUIRE NEW CUSTOMERS ONLINE AND OFFLINE
    • 2 min

    HOW TO SUCCESSFULLY ACQUIRE NEW CUSTOMERS ONLINE AND OFFLINE

    To keep his business alive, every entrepreneur must reinvent himself every day, always looking for new customers. There are various...
    FOCUSED MARKETING: WHY DOES IT WORK?
    • 2 min

    FOCUSED MARKETING: WHY DOES IT WORK?

    What exactly is focused marketing? Let's start by saying that focused marketing focuses solely on the customer, therefore on the only...
    INSTAGRAM ALGORITHM: NEWS FOR 2021
    • 2 min

    INSTAGRAM ALGORITHM: NEWS FOR 2021

    If you work in SEO or social media you will know how important algorithms are, as they allow you to determine who views your content...
    INSTAGRAM MARKETING: STRATEGIES FOR SUCCESS
    • 4 min

    INSTAGRAM MARKETING: STRATEGIES FOR SUCCESS

    In 2021 everyone talks about Instagram incessantly, without a doubt it can be considered the fashion of the moment. But what is...
    HASHTAGS: HOW TO USE THEM IN A STRATEGIC WAY
    • 2 min

    HASHTAGS: HOW TO USE THEM IN A STRATEGIC WAY

    We are in 2021, we live in a completely digital world and we all know what hashtags are and their importance on the web today. In this...
    THE IMPORTANCE OF LANDING PAGES FOR YOUR BUSINESS
    • 3 min

    THE IMPORTANCE OF LANDING PAGES FOR YOUR BUSINESS

    The literal definition of a landing page is 'landing page'. A landing page is a specifically structured web page that the visitor reaches...
    THE IMPORTANCE OF HAVING A MARKETING CONSULTANT
    • 3 min

    THE IMPORTANCE OF HAVING A MARKETING CONSULTANT

    Nowadays, advertising through the web is so important for a company. In order for companies to always have optimal results, it is...
    THE BUYER PERSONAS CONCEPT IN MARKETING
    • 3 min

    THE BUYER PERSONAS CONCEPT IN MARKETING

    Very often you have certainly heard about the Buyer figure in marketing. In order to understand who the ideal customers are, companies...
    FROM DIGITAL TO THE CASHBACK: DOES IT REALLY WORK?
    • 4 min

    FROM DIGITAL TO THE CASHBACK: DOES IT REALLY WORK?

    This 2020 has brought with it many changes, we have been overwhelmed by a powerful pandemic that has changed our customs and habits. A...
    DIRECT MARKETING: WHAT IS IT, AND HOW DOES IT WORK?
    • 3 min

    DIRECT MARKETING: WHAT IS IT, AND HOW DOES IT WORK?

    Direct marketing is a form of marketing that favors the one to one relationship because it is aimed at a single user or at more than one...
    HOW TO PLAN A NEWSLETTER
    • 2 min

    HOW TO PLAN A NEWSLETTER

    Let's start with the definition of newsletters. What are we talking about? Wikipedia explains that: ’’ A newsletter is a periodic...
    HOW TO PROMOTE YOUR BUSINESS WITH LINKEDIN STORIES
    • 2 min

    HOW TO PROMOTE YOUR BUSINESS WITH LINKEDIN STORIES

    Stories on LinkedIn are a new feature and have been designed for professional and business 'connections'. Find out in this article how to...
    SOCIAL MEDIA TRENDS 2021
    • 2 min

    SOCIAL MEDIA TRENDS 2021

    We know that social media trends change every year. Thanks to marketing experts from all over the world we can announce the forecasts...
    WHATSAPP BUSINESS: WHAT IT IS FOR AND HOW TO CONFIGURE IT
    • 3 min

    WHATSAPP BUSINESS: WHAT IT IS FOR AND HOW TO CONFIGURE IT

    WhatsApp business is very similar to the WhatsApp messaging we all know, but it has some additional features that are useful for...
    TIPS FOR SMALL BUSINESSES
    • 3 min

    TIPS FOR SMALL BUSINESSES

    Small businesses can obtain important benefits from an adequate web marketing strategy and even with small budgets, great results can be...
    HOW TO REALIZE A WEBSITE?
    • 5 min

    HOW TO REALIZE A WEBSITE?

    Have you decided to create your own website but you don't know where to start? Here is the article that can help you! There are various...
    ANALYTICS: IF YOU CANNOT MEASURE IT, YOU CANNOT IMPROVE IT
    • 2 min

    ANALYTICS: IF YOU CANNOT MEASURE IT, YOU CANNOT IMPROVE IT

    What is Google Analytics? It is a totally free service that Google makes available to its users to monitor website traffic. Analytics, in...
    FACEBOOK ADS: THE MOST IMPORTANT TOOL FOR YOUR MARKETING STRATEGY
    • 3 min

    FACEBOOK ADS: THE MOST IMPORTANT TOOL FOR YOUR MARKETING STRATEGY

    Let's start with a fundamental premise. We are in 2020 and Facebook is really important as a digital advertising platform. Do you know...
    CONTENT MARKETING: TARGET, RESEARCH, ANALYSIS, CONTENT
    • 2 min

    CONTENT MARKETING: TARGET, RESEARCH, ANALYSIS, CONTENT

    When we talk about content marketing, we are talking about one of the many tools of digital marketing. What is digital marketing? It is...
    BRAND AWARENESS: HOW CAN THEY CHOOSE YOU IF THEY DON'T KNOW YOU?
    • 2 min

    BRAND AWARENESS: HOW CAN THEY CHOOSE YOU IF THEY DON'T KNOW YOU?

    What is Brand Awareness? Brand awareness is the degree of awareness of a brand by consumers; it also indicates the ability to remember it...
    GOOGLE TREND: HOW TO MAKE THE MOST OF IT
    • 2 min

    GOOGLE TREND: HOW TO MAKE THE MOST OF IT

    This is a free tool for discovering Google search trends. Its purpose is to allow the public to identify how the need for the average...
    E-COMMERCE: THE IMPORTANCE TO START AN ONLINE BUSINESS
    • 2 min

    E-COMMERCE: THE IMPORTANCE TO START AN ONLINE BUSINESS

    Nowadays we often hear about E-Commerce. But what are they really? It is an electronic commerce, where transactions take place between...
    ALGORITHM EDGERANK: ONE OF THE MOST IMPORTANT ALGORITHMS IN MARKETING
    • 2 min

    ALGORITHM EDGERANK: ONE OF THE MOST IMPORTANT ALGORITHMS IN MARKETING

    Edgerank is the algorithm developed by Facebook programmers, born in 2010, which determines on the basis of various personal choices what...
    GROUPS & COMMUNITY: THE ''FREE'' ADVERTISING OPTION
    • 1 min

    GROUPS & COMMUNITY: THE ''FREE'' ADVERTISING OPTION

    Facebook always offers new features for users and many times they are free. Groups, for example, can expand placements because...
    KEYWORD LSI: HOW TO USE THEM TO POSITION YOUR BRAND ON GOOGLE
    • 3 min

    KEYWORD LSI: HOW TO USE THEM TO POSITION YOUR BRAND ON GOOGLE

    When we talk about LSI we are talking about Latent Semantic Indexing, that is, indexing of data and contents. If you don't know what this...
    THE REPUTATION MARKETING
    • 2 min

    THE REPUTATION MARKETING

    Have you ever heard of the reputation of marketing? In fact, the reputation of the writer or speaker in marketing is a key factor. Years...
    WEBSITE TRAFFIC: HOW TO INCREASE IT?
    • 2 min

    WEBSITE TRAFFIC: HOW TO INCREASE IT?

    Generating website traffic is the most important aspect of your digital business. Having a website and not having people visit it is...
    SEO: SEARCH ENGINE OPTIMISATION
    • 2 min

    SEO: SEARCH ENGINE OPTIMISATION

    SEO is the English acronym for Search Engine Optimization and defines the optimizations of a website that serve to improve the ranking in...
    TARGET AUDIENCE: HOW TO ADVERTISE  YOUR PRODUCTS TO INTERESTED PEOPLE
    • 2 min

    TARGET AUDIENCE: HOW TO ADVERTISE YOUR PRODUCTS TO INTERESTED PEOPLE

    The term target audience means audience segment. It is therefore an audience made up of individuals with characteristics, needs and needs...
    INSTAGRAM & FACEBOOK SHOP
    • 2 min

    INSTAGRAM & FACEBOOK SHOP

    We've been talking about it for a long time and finally here it comes ... Mark Zuckerberg inaugurates the era of social media e-commerce...
    REVIEWS: WHAT DO YOU NEED TO KNOW
    • 2 min

    REVIEWS: WHAT DO YOU NEED TO KNOW

    In 2021 we are almost 100% of the population who read reviews before trying a new service or business. Have you ever wondered why reviews...
    GOOGLE MY BUSINESS: WHAT IS AND HOW CAN HELP YOUR BUSINESS
    • 2 min

    GOOGLE MY BUSINESS: WHAT IS AND HOW CAN HELP YOUR BUSINESS

    Any company that wants to be present on the online market such as Google, various search engines or Google Maps refers to Google My...
    SOCIAL MEDIA MARKETING: WHY IS IT SO IMPORTANT?
    • 3 min

    SOCIAL MEDIA MARKETING: WHY IS IT SO IMPORTANT?

    Let's start with the definition of social media marketing. Social media marketing is a set of powerful and multipurpose strategies,...
    FUNNELS: HOW DOES IT WORKS?
    • 2 min

    FUNNELS: HOW DOES IT WORKS?

    We often hear about funnel marketing. Funnel literally means funnel and was introduced in 1910 by John Dewey. The marketing funnel is a...
    EMAIL MARKETING: HOW TO REACH CUSTOMERS FOR FREE
    • 2 min

    EMAIL MARKETING: HOW TO REACH CUSTOMERS FOR FREE

    Email is often used by companies to stay in touch with their audience, promoting offers, events and activities related to their brand or...

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