Nowadays there are many social networks available and the world of the community is constantly evolving, so here comes TikTok, the latest...

Literally storytelling means telling a story. For some time now, companies have understood the importance of corporate storytelling,...

To keep his business alive, every entrepreneur must reinvent himself every day, always looking for new customers. There are various...

What exactly is focused marketing? Let's start by saying that focused marketing focuses solely on the customer, therefore on the only...

If you work in SEO or social media you will know how important algorithms are, as they allow you to determine who views your content...

In 2021 everyone talks about Instagram incessantly, without a doubt it can be considered the fashion of the moment. But what is...

We are in 2021, we live in a completely digital world and we all know what hashtags are and their importance on the web today. In this...

The literal definition of a landing page is 'landing page'. A landing page is a specifically structured web page that the visitor reaches...

Nowadays, advertising through the web is so important for a company. In order for companies to always have optimal results, it is...

Very often you have certainly heard about the Buyer figure in marketing. In order to understand who the ideal customers are, companies...

This 2020 has brought with it many changes, we have been overwhelmed by a powerful pandemic that has changed our customs and habits. A...

Direct marketing is a form of marketing that favors the one to one relationship because it is aimed at a single user or at more than one...

Let's start with the definition of newsletters. What are we talking about? Wikipedia explains that: ’’ A newsletter is a periodic...

Stories on LinkedIn are a new feature and have been designed for professional and business 'connections'. Find out in this article how to...

We know that social media trends change every year. Thanks to marketing experts from all over the world we can announce the forecasts...

WhatsApp business is very similar to the WhatsApp messaging we all know, but it has some additional features that are useful for...

Small businesses can obtain important benefits from an adequate web marketing strategy and even with small budgets, great results can be...

Have you decided to create your own website but you don't know where to start? Here is the article that can help you! There are various...

What is Google Analytics? It is a totally free service that Google makes available to its users to monitor website traffic. Analytics, in...

Let's start with a fundamental premise. We are in 2020 and Facebook is really important as a digital advertising platform. Do you know...

When we talk about content marketing, we are talking about one of the many tools of digital marketing. What is digital marketing? It is...

What is Brand Awareness? Brand awareness is the degree of awareness of a brand by consumers; it also indicates the ability to remember it...

This is a free tool for discovering Google search trends. Its purpose is to allow the public to identify how the need for the average...

Nowadays we often hear about E-Commerce. But what are they really? It is an electronic commerce, where transactions take place between...

Edgerank is the algorithm developed by Facebook programmers, born in 2010, which determines on the basis of various personal choices what...

Facebook always offers new features for users and many times they are free. Groups, for example, can expand placements because...

When we talk about LSI we are talking about Latent Semantic Indexing, that is, indexing of data and contents. If you don't know what this...

Have you ever heard of the reputation of marketing? In fact, the reputation of the writer or speaker in marketing is a key factor. Years...

Generating website traffic is the most important aspect of your digital business. Having a website and not having people visit it is...

SEO is the English acronym for Search Engine Optimization and defines the optimizations of a website that serve to improve the ranking in...

The term target audience means audience segment. It is therefore an audience made up of individuals with characteristics, needs and needs...

We've been talking about it for a long time and finally here it comes ... Mark Zuckerberg inaugurates the era of social media e-commerce...

In 2021 we are almost 100% of the population who read reviews before trying a new service or business. Have you ever wondered why reviews...

Any company that wants to be present on the online market such as Google, various search engines or Google Maps refers to Google My...

Let's start with the definition of social media marketing. Social media marketing is a set of powerful and multipurpose strategies,...

We often hear about funnel marketing. Funnel literally means funnel and was introduced in 1910 by John Dewey. The marketing funnel is a...

Email is often used by companies to stay in touch with their audience, promoting offers, events and activities related to their brand or...