HOW TO SUCCESSFULLY ACQUIRE NEW CUSTOMERS ONLINE AND OFFLINE


To keep his business alive, every entrepreneur must reinvent himself every day, always looking for new customers.

There are various strategies to get requests from potential customers, listed below, but it is always good to remember the classic traditional marketing strategies such as offline advertising or word of mouth.


OFFLINE STRATEGIES:

1. ADVERTISING ON NEWSPAPERS, RADIO AND TELEVISION CHANNELS;

The term advertising refers to traditional advertising, in the form of a TV commercial, newspaper ad or radio promotion. It is the type of marketing still dominant today, but often with very high costs.

2. TELEMARKETING;

Telemarketing through calls involves an intense search for new customers.

3. PUBLIC RELATIONS (EVENTS AND FAIRS);

Within medium-small businesses, public relations are never lacking. The presence at events, trade fairs, festivals and opportunities to meet potential customers will allow a live promotion of the brand (usually the most incisive), fueling word of mouth and opening new business opportunities.

4. SPONSORSHIP OF TEAMS, ASSOCIATIONS AND EVENTS;

Among the best offline strategies for finding new customers in the local area, we find sponsorship, i.e. direct or indirect contribution to teams, associations, non-profit organizations, sporting events and more in exchange for promoting the brand in various forms. The beneficiary of the sponsorship offers the company one or more tools to have visibility, from the printing of the logo on the uniforms to the posters, from the insertion of the brand in the merchandising to the production of dedicated newspaper articles.

5. LEAFLETING;


ONLINE STRATEGIES:

1. PERSONAL BRANDING:

The personal brand should be understood in this sense not only as a promotion of the "person" (musician, writer, consultant), but also of the brand and therefore of the company. Through social channels, emails and applications (think for example of Messenger or WhatsApp) the entrepreneurs at the head of the brand can do personal branding.

2. PROFESSIONAL WEBSITE;

Websites and ecommerce are the basis for searching for new customers on the Internet. The creation of a modern, flexible site with an optimized SEO structure and high performance is fundamental.

3. DISPLAY ADVERTISING, FROM BANNER TO POP UP;

Display advertising can theoretically be done everywhere, especially on magazines and blogs with good traffic numbers. It is the latter who propose "virtual spaces" where to publish banners, videos or other graphic elements.

4. SOCIAL MEDIA;

Another solution to acquire new customers in the digital world are social media and therefore the continuous management of one or more social networks. It is important to keep alive every social network started with a publication of posts, from a minimum of two per week to a maximum of one or two per day.

5. PAY PER CLICK AND ADS ON GOOGLE ADS;

Pay-per-click on Google consists in the search for new customers through the publication of paid ads on Google. These ads will appear in the search results, typically at the top, following a specific search by a potential customer, thus guaranteeing high visibility to the paying company towards those who are looking for services provided.

6. FUNNEL MARKETING AND EMAIL MARKETING;


Having said that, we can say that to look for new customers it is good to implement various strategies, ranging from online to offline.

If you are not an expert in these strategies and need a free consultation, do not hesitate to fill out our contact form. We will be happy to help you with your business.