INSTAGRAM ALGORITHM: NEWS FOR 2021



If you work in SEO or social media you will know how important algorithms are, as they allow you to determine who views your content online.

The algorithms are constantly updated and as they update, the marketing tactics can change.


1. INSTAGRAM ALGORITHM IN FEEDS

The new Instagram algorithm determines the order of posts that users see when they scroll through their feed. Priority is given to the best posts, while other contents risk being placed at the bottom.

The signs to be taken into account are relevance and engagement.

Relevance because when you publish a post on Instagram, the algorithm assigns it a relevance score which then affects its visibility in the feed.

Engagement because users who interact with a lot of your Instagram content are more likely to see your future content. Continued involvement is important for building a loyal audience.

2. INSTAGRAM ALGORITHM IN THE "STORIES"

In a user's feed, the Instagram Stories of the profiles with which this user interacts the most appear first. Comments, likes, direct messages - all these elements count for positioning in the feed.

Furthermore, the Stories are also shown based on their geographical position; that's why many use hashtags with position in Stories.

The more users interact with your brand through Stories, the larger the audience that sees your updates from time to time.

3. INSTAGRAM ALGORITHM IN "REELS" AND "IGTV"

The Instagram algorithm for video content such as Reels and IGTV is similar to the algorithm for feeds.

The content you post appears to users who interact the most with your profile.

To increase the visibility of the Reels, share them first on your feed by including hashtags.



We understand that regularly posting content is no longer enough! Above all, we also need to focus on creating relationships and high-quality content, interacting with Instagram users - both on and off posts.

Changes in the Instagram algorithm are inevitable, so you must always be constantly updated.

If you are inexperienced and need a free consultation, do not hesitate to fill in our contact form, we will be happy to help you with your business.