The launch of a new product on the market is always a delicate moment for a company, which can be faced with a total flop or an enormous success. Companies that take into account the importance of this moment and study in depth the steps before, during and after the product launch, are generally more likely to be successful. In this guide you will find some tips that you can follow to make the launch of a product on the market a real success.
WHAT TO DO BEFORE THE PRODUCT LAUNCH ON THE MARKET
But what should be done to create the perfect product for the market? First of all, it is good to remember that this product is not intended for the company, but for the consumer. What does it mean? The product you invented must come as close as possible to the needs of your target audience: the consumer manifests a certain problem and the product solves it. Having in mind what are the characteristics of the recipient of our product, that is, building a Buyer Person of the one who might be interested in it, helps us considerably to create a successful product.
If the test fails, don't be discouraged: improve your prototype based on the suggestions you are given. This way you can optimize it and make it exactly how the customer wants it.
- DIFFERENCE YOUR PRODUCT
The next step is to create an effective marketing plan for launching the product on the market. This is a fundamental step, first of all because it allows you to understand how much budget you have available for marketing activities, and secondly because it allows you to attract the attention of the potential customer.
After establishing the overall budget for the various promotional activities, both online and offline, it will be appropriate to understand the points of differentiation of our product is essential to be able to develop an effective communication strategy, which deepens the innovative characteristics of the product. Around this, we create, therefore, a clear and specific message, a "slogan" that remains well impressed in the mind of the consumer.
DURING THE PRODUCT LAUNCH ON THE MARKET:
- CREATE A LANDING PAGE WITHIN YOUR COMPANY SITE
Given that the company website is essential to be able to better communicate one's values and, above all, to increase one's online visibility, it is good to create an effective Landing Page for the new product. Literally, a Landing Page is a landing page: when the user searches for information about a particular product, he "lands" on this page. This page is dedicated to the new product and is full of information and details, with numerous images that highlight its particularities.
- USE YOUR CUSTOMER DATABASE TO LET THEM KNOW THAT THERE IS NEW
The contacts obtained over time, by participating in trade fairs or through the company website, are essential in order to launch a new product on the market. Thanks to the contacts already present in the company's database, it will be possible to let those who already know us and have had an approach with our business know that we have launched a new product on the market.
One of the most effective marketing strategies in this sense is related to Email Marketing: on the official day of the product launch, you can send a newsletter to your contacts where you announce the sweet "news".
- CREATE ADWORDS CAMPAIGNS TO GET MORE VISIBILITY
WHAT TO DO AFTER THE PRODUCT LAUNCH ON THE MARKET:
- WRITE ARTICLES THAT PRESENT THE PRODUCT AS A SOLUTION.
- ORGANIZE OR PARTICIPATE IN PRESENTATION EVENTS AND PRACTICAL DEMONSTRATIONS
- MEASURE THE RESULTS OBTAINED
Are you about to launch a product on the market and want to create a strategy that includes the phases before, during and after? Contact us directly or book a free consultation!