The term target audience means audience segment.
It is therefore an audience made up of individuals with characteristics, needs and needs in common that a company has identified and chosen.
The choice must be made on the basis of the offer that is offered and on the basis of potential customers interested in that type of offer.
The first step of a marketing strategy is to segment the market because having a well-defined target audience serves to set up a specific marketing strategy.
How to identify your target audience?
1) Examine current customers;
2) Analyze the product and service offered;
3) Create an ideal person profile;
4) Choose personal characteristics to identify the target;
5) Evaluate and optimize the segmented audience.
The simplest way to obtain information on the target audience is to analyze the traffic of the site and social networks.
It is possible to obtain information on user behavior, who has landed on the site, where it comes from, how long has it been, where it has focused more ... There are both paid and non-paid tools that are able to obtain this data, Google Analytics for for example, it is a very useful tool to understand a lot about your target audience.
Aligning with your target audience is not a one-off exercise, rather it is an activity to be done constantly.
It may change as new products, services and features are released.
The composition of the public could change with the involvement of new stakeholders and the abandonment of existing ones.
There is no hard and fast rule for all business dimensions regarding how often you need to revisit and update the definition of your target audience.
Regular discussions between marketing and sales should help identify any changes that have occurred.
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