Social Media Marketing (What is SMM?)

What Is Social Media Marketing and how does it assist your business exposure and increase traffic and sales?

Social Media Marketing – called SMM -- is a form of Internet marketing that involves creating and sharing your content on social media networks to help reach your branding, marketing and sales goals.

The content that you create (or have a third party create for you) should be tailored to fit the format of each particular social media platform to drive user engagement and influence 'information sharing' among users.

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Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.


Facebook ADS is one of the best way to do advertising. It has the ability to reach your exact audience. Facebook is the most targeted form of advertising. You can advertise to people by age, interests, behavior, and location. Another major benefit of Facebook advertising is that it is one of the cheapest forms of advertising. You can literally spend £ 5 and reach 1,000 people. It does not make sense to spend more in radio ads, television commercials, billboards, and other traditional media to reach the same audience.

If you are running a Business, Facebook ADS can't miss on your Marketing Strategy.


Email marketing is a powerful marketing channel, a form of direct and digital marketing , that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails.


Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads.


SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

To understand the true meaning of SEO, we have 3 parts:

  • Quality of traffic: You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.

  • Quantity of traffic: Once you have the right people clicking through from those search engine results pages (SERPs), you can work on the quantity.

  • Organic results: Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.


Over the years, different types of online marketing strategies have emerged. One of the more popular methods is blog marketing. An approach that comes with a wide variety of benefits and takes advantage of different search engines such as Google and Bing.

Blog marketing includes the creation of textual, audio or video content on your blog site. It’s a practice that has a direct impact on a brand’s discoverability.

When a person is searching online, websites that offer quality content related to phrases typed into the search bar will emerge in the top results. It allows brands to increase their visibility and search engine traffic.

This method of marketing can be quite successful, as many companies have already used it to improve their business.


We take care of your customers who send you messages via social networks, responding to them according to the guidelines that your company will provide us!

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